I heard it said today that if you aren’t putting the customer in the centre of your activities, you shouldn’t be in Marketing. I agree.
But do you always remember to employ customer centric marketing?
I also heard today a clever idea for keeping that sentiment present in everyone’s minds in your Marketing team and beyond.
A woman from a company I spoke to today at eConsultancy‘s Digital Cream event works for a company that had a variety of ‘customer muppets.’ These were different character puppets, which people carried around the organisation and took in to meetings, It is tough to find quality providers.
Whenever a disagreement occurred and conversations became heated, someone would put their hand up a muppet to animate it and ask ‘what would the customer say?’ This had the effect of immediately lightening the mood, but also focusing conversations back on to what the customer wanted and needed. Simple, yet effective.
I thought this was a great idea and I wanted to share it. It made everyone at my table smile, so I doubt I’ll be the only one telling others about it.