New Hootsuite features you should be using


Since I’ve been away, I’ve noticed a couple of positive changes that have been made to Hootsuite (Twitter management tool) that I think you’d like to know about. These are hootsuite hootlet and hootsuite auto-schedule.

If you’ve read my Twitter 101 entry, Hootsuite and other Twitter management tools follow on from that. Don’t worry, I’ll be writing a post about them soon.

1) Hootsuite Hootlet

Hootsuite have developed this nifty little button, a hootlet, that you can add to your favourites tool bar similar to other applets on for Pinterest, Delicious and WordPress (these are the ones I have). This makes it quicker and easier to post links. Just hit it when you’re on a page you want to tweet the link of and it’ll open up a new tweet with a shortened link and let you add any message you want. Neat, huh?

Hootsuite's Hootlet on Chrome favourites bar

In order to use the hootlet, just look under ‘tools’ on the left-hand nav (little spanner) and you should see the hootlet. Drag the owl to your bookmarks tool bar above and it’s ready for use. (NB Not sure if this working in IE, but will definitely work from Chrome and Firefox).

Where to find the Hootsuite hootlet tool

Hootsuite on the hootlet

2) Hootsuite Auto-schedule

This little addition allows you to automatically schedule tweets so they are posted at the optimum time, as opposed to not scheduling or picking the scheduled time yourself. So, if you use this in conjunction with the hootlet when you’re looking through interesting articles or something, it means you won’t flood your Twitter account with link tweets all at the same time, they will be spaced at optimal intervals. I quite like this, however, I’ve yet to find out what defines the optimum time. Is it based on the Twitter usage of your followers or just general heavy usage times? If it’s the latter, then surely this could result in a surge of tweets at the same time, defeating the point somewhat.

Hootsuite say “We want our users spending more time finding and sharing content and less time worrying about the best time of day to share it.”

To use auto schedule, type your message and tap the little calendar at the bottom right of the tweet and just flick the auto schedule to ‘on.’ You can check the time Hootsuite has picked for your message to be posted in your ‘scheduled tweets’ stream.

Hootsuite Auto Schedule

Yes, I enjoy reading Celebitchy!

Hootsuite on Auto-Schedule 1, 2

So, there you go. A couple of little tools that should make your tweeting a little more efficient. Any other Twitter hints and tips, comment below.

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