I’m converted! Grocery shopping is an unnecessary evil of the modern world and I’ve become increasingly infuriated with Asda’s poor fruit and veg quality (mouldy lemons, peppers that looks like a spider has been living inside them, squishy spinach) and I don’t have a local Tesco, so I’ve actually become quite fond of Sainsbury’s and this unexpected Twitter exchanged only reaffirmed my new found attraction to J.Sainsbury’s orange glow.

https://storify.com/JoDtw/twitter-chat-with-sainsbury-s

I really didn’t expect this exchange. Social Media Customer Service is becoming increasingly commonplace now, but many companies still aren’t getting the hang of utilising Social Media to demonstrate brand personality, which is where the real benefits.

The speed and manner of this response really did leave me with a positive impression of Sainsbury’s. Well done to their Social Media team.

Only one tiny complaint. It would have liked the whole conversation to be with the same Customer Service rep.