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Bad Marketing: Sainsbury’s Hate Lesbians (though probably not)

Bad Marketing: Sainsbury’s Hate Lesbians (though probably not)

Oh Sainsbury’s, we were getting on so well when we were chatting on Twitter the other week. Earlier in the week at a Sainsbury’s store in Brighton a lesbian couple were asked to leave after another customer complained about them kissing. The store security guard told them that another customer found them 'disgusting' and said they would have to leave if 'they continued to [...]

Twitter Chat with Sainsbury’s

Twitter Chat with Sainsbury’s

I'm converted! Grocery shopping is an unnecessary evil of the modern world and I've become increasingly infuriated with Asda's poor fruit and veg quality (mouldy lemons, peppers that looks like a spider has been living inside them, squishy spinach) and I don't have a local Tesco, so I've actually become quite fond of Sainsbury's and this unexpected Twitter exchanged only reaffirmed my new [...]

The Twitter Full Stop / Period – who knew?

The Twitter Full Stop / Period – who knew?

Have you heard about the Twitter full stop or period (dependent on where you live) that can alter who sees your reply tweets? Well if you haven't, you're not alone. I claim to have an interest in Social Media and I only found out about it last week. What am I on about? There appear to be a piece of functionality in Twitter [...]

Amy’s Baking Company: Social Media Lessons You Can Learn

Amy’s Baking Company: Social Media Lessons You Can Learn

If you're in to Social Media, you'll have struggled to avoid discovering the Social Media meltdown that was Amy's Baking Company a few weeks ago, but if you're not busying yourself with Social Media, as often as I do, then here's roughly what happened. The online crisis seemed to build after Amy's Baking Company appeared on Gordon Ramsay's Kitchen Nightmare's in America and [...]

Back on YouTube: Social Media Ranting – How’s your behaviour

Back on YouTube: Social Media Ranting – How’s your behaviour

So, it's been a while since I actually filmed, edited and uploaded a video to YouTube. Honestly, I have not idea how other people do it and what programmes they are using because my process seems so laborious that I'm surprised YouTube is displaying so many additional hours of footage each day. Anyway, without further ado, he's the video I made. It general [...]

Social Media: Customer Service

Social Media: Customer Service

New figures from Sticky Eyes suggest that investing in Customer Care as part of your Social Media strategy really does pay off; from my experience, I would have to agree. I also believe it's the first part of your Social Media engagement strategy you need to get right. I've written before about how Social Media is changing the way we complain, but from [...]

Motel – Free Delivery & Returns

Motel – Free Delivery & Returns

Great news! Motel seem to have listened and are now offering free delivery and returns from their online store! Unfortunately the dress I wanted has sold out, but I think this is a huge improvement in their customer service and removes a barrier in their path to purchase.   http://www.motelrocks.com/   Also, several sites are having mid season sales, which are definitely worth [...]

An open letter to MotelRocks.com regarding returns policy

An open letter to MotelRocks.com regarding returns policy

Hi MotelRocks.com, I'm emailing regarding your returns policy. From my understanding if I use a discount code I can not return an item for a refund. I have not bought items by Motel in a long time and I'm not sure what size would fit me, but I'm concerned about ordering anything in case it doesn't fit and I can't return it. I [...]

Chartered Institute of Marketing: Please don’t talk to us!

Chartered Institute of Marketing: Please don’t talk to us!

The CIM (Chartered Institute of Marketing) registration draws to a close tomorrow for the next round of assignments and at this point people are frantically trying to get online and register so they can be lucky enough to sit exams, submit essays, or in my case, both. Now I know that the CIM have one of the least user-friendly sites on the internet. [...]

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