So, this isn’t strictly Digital Marketing related, but I just caught the end of the National Lottery tonight, which promoted me to write this post.
This summer, two of my favourite artists played the Glastonbury Festival in June. One of the reasons that I love them both is because they’re not main stream in the UK yet, but I think this might be the year that both of them break through and everyone will be raving about them. I derive no satisfaction from discovering them before they hit the big time and boasting about this, but if I had the opportunity to make more money by hitting a bigger audience through my work, would I take it? Sure! But not at any cost.
So, when I saw Joshua Radin at the end of the National Lottery this evening, I was disappointed. I was disappointed by his performance at Glastonbury, but at least it was at Glastonbury. You get such a wide range of performers there, that you can’t tell where they are or want to be on the commercial spectrum of the music industry. However, not only do I feel that his music doesn’t lend itself to live TV studio performances, but I also feel that if you’re going to try and broaden your appeal by appearing on TV, the National Lottery in not the place for this kind of artist. He’s completely thrown out of the window any integrity that he may have had and that was fostered by Zach Braff (JD in Scrubs) and while that may seem odd to be championed by Braff, he does have pretty impressive taste in music, searching out lesser known artists and even using his reputation to persuade Lazlo Bane to allow Scrubs to use his song ‘Superman’ for their title sequence.
Braff holds some sway and artists respect him. He also directed The Cary Brothers, Ride video (and yes I am aware there are two versions of this and the one Zach directed was not the one starring Brittany Snow) and picks music for his films (notably Garden State and The Last Kiss) too.
I digress. I think Radin should have chosen his UK appearances more selectively. Rather than growing loyal fans he can sell his back catalogue to, he’ll probably go platinum with Simple Times and be forgotten. But then he’ll be set for life, so does anyone care? Does Joshua care?
Imogen Heap was the other artist I was desperate to see at Glastonbury and she was phenomenal. She clearly works well with and values her backing musicians, she is extremely talented, her vocals held up well and she darts about the stage dramatically, but without pretention. She made me feel comfortable and warm and excited and I believe it when I read that she does the shows she does, to earn the money to do the things she loves, which provide truly magical results. Jason Derulo’s (don’t sing his name; he hates it) recent sample of Heap’s Hide and Seek on his debut single Whatcha Say, afforded her a few more shows on her North American tour.
I know Imogen is touring the UK this winter and will be playing intimate and unique venues, including the Coal Exchange in Cardiff, for which I must buy tickets. I appreciate this growth model.
So I guess my point is I don’t blame any artist or person for wanting to earn more money, but do this is a manner that aligns with the reputation you have built with your loyal supporters and/or initial objectives too. Maintain them as advocates. Consider your longevity. It’s always going to be harder and slower to pick and choose your channels to stay concurrent with your initial ideals. Be that flash in the pan, that fad, that one hit wonder, but don’t be surprised when my love for you fades along with the bandwagoning masses.
Anyway, I love both these artists, so I’ve but some links to their work and websites below. Whatever they do, I still adore the music they have made to date.
On Amazon http://www.amazon.co.uk/s/ref=nb_sb_ss_i_0_5?url=search-alias%3Dpopular&field-keywords=imogen+heap&sprefix=imoge
You could also check out Frou Frou
Her website http://www.imogenheap.com/
Her tour http://tour.imogenheap.com/
On Amazon http://www.amazon.co.uk/s/ref=nb_sb_ss_i_0_8?url=search-alias%3Dpopular&field-keywords=joshua+radin&sprefix=joshua+r
His website http://www.joshuaradin.co.uk/
Now just realised that I might have to right an entry about Jason Derulo’s distracting YouTube channel page!
PS The name ‘Imogen Heap’ is better SEOed for her website than ‘Joshua Radin’ is for his.